Recruitment Chatbot Guide - Video 3
Recruitment Chatbot Guide - Video 3 This one's for staffing firms and recruitment agencies - and its a conversational marketing blueprint to implement into your chatbot for a quick win on conversion rates. #conversationalmarketing #recruitment #chatbots #conversationalai
Voice & Sonic Branding for Recruitment Marketing and Employer Branding
Smart speakers (think Alexa, Siri, Google Assistant) supply instant weather forecasts, quick answers to web searches, and information like arrival times for meal delivery drivers. Millions of homes, offices, and institutions use the Internet-enabled assistants, which interpret commands and respond in a recognizable voice. These devices have transformed how consumers shop online, how families run their smart homes, and how employees get tasks done at work. Another important view is shaping this voice-first future, however, as marketers use sonic branding to communicate to audiences through sensory tactics. Enter sonic branding... Sometimes called audio branding, sound branding, or acoustic branding, it is the practice of using auditory elements to brand your product or service. Join me, as I facilitate a panel of experts, who will discuss the opportunities for recruitment marketing and employer branding to add this channel into their strategies. I will be joined by: James Poulter - CEO, Vixen Labs John Sanfilippo - Sound Strategist, Tyton Sound Ron Jaworsky - CEO, Trinity Audio Benjamin McCulloch - Freelance Conversation Designer and Audio Specialist We will be discussing: - What do we mean by voice and sonic branding? - Why voice and why audio? - How do you create an audio/voice strategy - What are the opportunities for audio/voice in employer branding? - Where can you find out more?